Real Estate Marketing Takeover ~ Tech Style
In the beginning there was Realtor.com. It was considered a friend of the Realtor®. It helped people from all over the world find homes for sale in the United States. Often after finding a home the prospective buyer would find the Realtor® who listed the property for sale. The information was accurate and the service affordable to Realtors®. This was a real estate agent’s dream. A kind of national MLS.
It wasn’t long before other home search websites appeared. The property information on these websites was far from accurate. Without accurate property information many of these burgeoning real estate websites were doomed. A few survived by getting second hand information from municipal or property records. Some made deals with property information aggregators like ListHub. Once these real estate websites became more relevant they befriended Realtors®, Brokerages and multi-list Services (MLS). It was through these relationships that they started to acquire more accurate information. Today we recognize these websites by the names Zillow.com and Trulia.com.
I grew weary of the rising cost associated with Realtor.com and their lack of technical advancement. Advertising on Realtor.com became tantamount to throwing money in the trash can. They were the only game in town and they knew it. It was time to try something new. Zillow.com and Trulia promised a better way for Realtors® to reach home buyers and sellers. Some agents scoffed at them and treated them like telemarketers, which they were. I, on the other hand, saw them as an advantage to me and my customers. I contacted Zillow.com and went all in. I purchased hundreds of dollars’ worth of zip codes. My intuition was correct. I received hundreds of good customer leads. It was the new age of real estate marketing.
Over the next year the amount I spent on Zillow.com and Trulia.com rose to approximately $3,000.00 per month. I also had a healthy appetite for my Google pay per click (PPC) account. After adding a search engine optimization (SEO) consultant, web hosting service and miscellaneous analytic programs and my technology bill totaled over $5,000.00 per month. This was all done with the single minded purpose of being the top real estate agent on any Google search. Real estate marketing was getting expensive but I was hooked.
As time passed the deal changed with Zillow.com and Trulia.com. They originally sold me a percentage stake of the zip codes I purchased. They later changed it to impressions within those areas. Before long there were not just two or three agents marketed in an area but twenty. This was tantamount to adding shares of stock to a company. It makes each share worth less. I had no other choice but to relinquish my positions.
By this time the real damage was done. Zillow.com and Trulia.com had become so large they usurped the leading positions in almost every Google searche relating to real estate. This also included geo-locating, (type an address into Google search and Zillow.com shows up first). Now their friends, the Realtors®, Brokers and Multi-list systems have been delegated to lower placement on Google real estate searches. These real estate marketing behemoths used our information and dollars to steal the holy grail of real estate marketing, Google!
Real Estate Marketing ~ Hope Returns for Realtors®
In December of 2013 I discovered a company called Spot On Connect. Their technology was far ahead of anything I had seen to date. On January 15th, 2014 I met with the company owners in New York City, at the Inman Connect conference. It was an opportunity I could not pass up.
Since that day I have become a true believer. The Spot On Connect IDX and real estate marketing system would once again allow me to pursue my goals without exploitation. I have had the pleasure of collaborating with Jeffrey La Croix, who is, in my opinion, a genius of the real estate technology revolution. He and his team of engineers have created, what I call, the nexus of real estate home search and lead generation technology.
By using the Spot On Connect real estate marketing system my personal website, JeffreyHogueRealtor.com, has catapulted to the top of many search queries on Google, Yahoo and Bing, (click on the previous links to see where I rank for “Top Real Estate Agent in Berks County”). The Spot On Connect Marketing Syayem has allowed me to rid myself of the costs associated with my search engine optimization (SEO) and Google pay per click campaigns (PPC). Now I can put most of the $5,000.00 I was spending per month in my pocket.
The home search is incredibly intuitive. The dashboard allows the user to create an almost unlimited amount of home searches. It even allows home searching and custom search creation by keyword. Now my customers can search a term like “in-law suite” or “great view”. All available properties that use those keywords will magically show up on your home search. This goes far beyond the average home search criteria.
I have earned many new customers by using Spot On Connect as my IDX vendor. On a daily basis I receive inquiries about homes in my market place. This leads to home showings, home sales and happy home buyers and sellers.
Spot On Connect offers a full custom website theme created by Spot On Connect exclusively for their proprietary technology. They also have a plug-in for your Genesis WordPress theme. So if you are a technology novice or experienced website developer there is an offering for you.
It has now been close to a year since my initial meeting with Spot On Connect and I could not be happier with my decision. My website has never ranked higher on Google and other search engines. At $69.00 per month, their price is more than reasonable. It has saved me thousands in real estate marketing costs. All this and the best is yet to come. The boys at Spot On Connect have some new offerings coming soon.
They have listened to what I have to say about the real estate industry and what agents like me want to give their customers. For that I am grateful. I have found a great real estate marketing technology partner, Spot On Connect. They have truly become a friend to the Realtor®.
Check my Berks County Home Search powered by Spot On Connect.
Knowledge is power!
Jeffrey C. Hogue
#jeffreyhoguerealtor #knowledgeispower #spotonconnect #idx #realestatemarketing