There was a time when real estate agents advertised houses for sale to attract interested buyers. Now houses are advertised by internet companies to attract real estate agents. The focus of real estate marketing seems to have shifted from listings to leads. That was Then ~ Boots on the Ground When I started selling real … [Read more...] about Who Are You Contacting About That House For Sale?
Real Estate Blog and Articles
A simple term like As Is can have many meanings. When used in the world of real estate, it goes to a different parallel. The ambiguity of the statement may not be what you want when selling your home, or maybe it is! Here are some things to consider when you sell your home as is. The real estate business is always full of … [Read more...] about Should You Sell Your Home As Is?
When a home buyer enters a property they have never been to before their physical senses are hard at work. They walk more slowly, look harder, and have a heightened sense of smell. Everything needs to feel just right, and yes, they are listening to every sound the home makes. This article's focus is on how to enhance the sounds … [Read more...] about What’s Your Home Saying to Prospective Buyers?
The glaring property tax issue seems to shine more brightly in Berks than almost anywhere else in Pennsylvania. Is it time we start thinking of ways to help ourselves. Could that help begin by revisiting how the process of property tax appeals are handled? Virtually everyone who owns property in Berks and many that do not are … [Read more...] about Thoughts About the Berks Property Tax Appeal Process
What we see influences our purchase and life decisions. In the case of online marketing, it is essential to present any product accurately and favorably. Great Home Photos are a way of getting the point across as long as they are a good representation of what you are selling. Fifteen years ago when a friend told you he or she … [Read more...] about The Value of Great Home Photos
It is that time of year in Pennsylvania when the economists and mathematicians meet and play with the Common Level Ratio. So what did they do this year and how will it affect property taxes in Reading, PA, and Berks County? Any news relating to property taxes here in Reading, PA and Berks County is always a hot-button issue and … [Read more...] about PA Common Level Ratio Change and Your Property Taxes
Why are there so many homes in Reading and Berks County going from pending sale back to active? Is it possible that the rush to buy a house in a fast paced low inventory market is causing the issue? There's always some speculation that arises when a home with a "Sold" or "Pending" sign on it gets replaced with a "For Sale" … [Read more...] about Berks House Deals Falling Apart at Higher Rate Than Normal
It is essential to have a solid home pricing strategy in any real estate market. A fast-paced real estate market presents some exceptional opportunities for home sellers that stretch beyond price alone. The Old Way For most of my twenty-five-year real estate career, there was one home pricing strategy that seemed exceptionally … [Read more...] about Home Pricing Strategy in a Fast-Paced Real Estate Market