The art of home photography encompasses much more than taking photos of houses. It is about displaying the warmth the home offers through the lens of a camera and sharing it with prospective home buyers.
These photos are taken using a mobile strobe strategy. After the shoot the digital photos are edited in Lightroom & Photoshop. This takes another 1 to 2 hours depending on the number of photographs. This is, in my humble opinion, a much truer form of home and architectural photography than the often used High Dynamic Range strategy used by many photographic enthusiasts. High Dynamic Range home photography (HDR), also known as bracketing, gives the home photo an oil painting look. You may have seen these photos online. They tend to make the home photo look surreal. I am not against HDR home photography it is simply a technique used to save time. If the photographer is not careful with the HDR editing the homes will look fake and will not give an accurate depiction of the home.
When a home does not look like the photos online it is a letdown for the home buyer. In many cases this is due to the photographer not using the right lens. In many cases they use a wide lens to make the rooms look larger. While this may get the home buyer to the house the real room sizes will be disclosed when they are there. There is not much worse than a home buyer who expected more because of a photograph just to be let down when entering the actual home.
In today’s visual world it is of utmost importance to have the best home photos possible. This is not the point in the home marketing campaign to take chances and drop the ball. Make sure and ask what kind of home photography your agent will do or who they will hire to do it.
How about this…Interview several agents and ask them to take an interior photo and an exterior photo of your home and see how they look. That is how important it is to have a good portfolio of photographs of your Berks County, PA home. Make sure I am one of the agents you call. You will see the difference and so will the prospective home buyers.