In March of 2013, I was offered the opportunity to bring the Weichert Realtors® franchise to Berks County, PA. It was a challenge I accepted.
Moving people into our area is a great thing for our economy. My staff and I are able to introduce newcomers to Berks County and present all the fantastic things our community has to offer. It is an opportunity to give these new settlers a great first impression. I myself have lived in Berks County for over 50 years and have an extensive knowledge of the history of the area.
Over 92% of home shoppers today use the internet at some point in their search. The technology that Weichert Realtors® employs is second to none, in my humble opinion. Do a Google search for anything to do with homes for sale in Berks County and you will see the Weichert Realtors® name right at or near the top of the search results in almost every category. This is impressive for a company that has not had an office in the greater Reading area in over 10 years. This along with the extensive technology that I employ on my own websites and social media sites will give even greater exposure to the homes we market.
Freedom! Yes, freedom. For 20 years, I have worked for brokers in the Berks County area. It was finally time to set out on my own path. Being in a real estate office with many other agents can be a magnificent learning experience. At times, the broker must make decisions that keep the playing field level for all. This can create restraints. By having my own Brokerage I can now open up the whole playbook. It is simply an evolution.
The Weichert Realtors® business plan and support are proven and have kept the company’s growth on pace with any real estate franchise in the Nation. They are innovative in every area of the business (especially with technology). The Corporation is located in Parsippany, New Jersey. It is just one and a half hours away by car. This is a great advantage. Their 40-acre campus is a real estate professional’s learning center dream.
Weichert Realtors® Neighborhood One hopes to bring insight and innovation to the real estate market in Berks County. In these times, we desperately need it.
Welcome to the Neighborhood, Weichert Realtors® Neighborhood One!
Jeffrey C. Hogue
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